Often we ignore how important are e-mail related tests for our web applications that are under test. If you are using e-mail campaigns, or sending welcome e-mails, sending forgot password request e-mails, e-mail notifications / alerts; then it is crucial that you run these tests and ask these questions to yourself. We used to love letters when they used to come from our loved ones, in the same way make sure your e-mails make that impact on users and they love to read them instead of abandoning them.

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